This seems like it should be a no-brainer but let’s say someone wants to put your logo into a cramped little corner and that is all the space they have-looking at your guidelines, they will know not to do that. There should be sufficient clear space around the logo to let it breathe and prevent it’s clarity and visual impact from being obstructed. This helps our logo appear clean and uncluttered.” Via Squarespace Logo Guidelines. Space around the logo - “Provide at least as much padding around the logo as what we’ve displayed below. Now let’s explore what each guideline entails to understand why your logo needs them.ġ. Here are some essential logo usage guidelines: The guidelines help avoid things like altering the logo in any way, causing it to lose its integrity by stretching or presenting it in a way that is not harmonious with the rest of the brand’s voice.Įvery brand should set their own guidelines for logo usage. So what are logo usage guidelines? Logo usage guidelines should be part of every company’s brand guidelines because they offer a way to exercise control over how a logo looks over different backgrounds, how it is oriented over the page, the logo’s shape, logo type, proportion and more. Coming up with guidelines for how your logo should be used ensures it’ll always look great. These guidelines are called logo usage guidelines and they are an integral part of any brand strategy and brand style guide. ![]() ![]() Setting guidelines ensures that the logo is used properly and as you had intended. ![]() Often, your logo serves as an example for the tone, aesthetic and values of the entire brand.
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